AssetMark
Introducing a new product in the most convincing fashion: comparing it to the old way
This product video contrasts AssetMark’s smart account setup with the competitor’s paper-based system.
Planning was critical.
With such a tightly integrated back-and-forth concept, we carefully storyboarded each beat of the script. We mapped our interactions between all 3 characters, and we did the same for the studio space, to ensure that all the elements of our split screen shots matched up perfectly. Now that’s what we call “Smart Shoot Setup”
Customer Obsession Week: Executives Take to the Phones
In 2019, AssetMark unleashed their top executives onto the customer support phones for Customer Obsession Week.
